What Is “Functional Eating” and Why Gen Z Is Leading the Biggest Nutrition Shift in Years

Forget calorie counting and diet rules — Gen Z is leading a completely different kind of nutrition revolution. Functional eating is about choosing food for what it actively does for your body and mind, from gut health and brain function to stress reduction and sustained energy. With over 75% of Gen Z linking diet to mental health and one in three already trying functional foods, here is everything you need to know about the biggest nutrition shift in years — and how to start eating with purpose today.